Kiwi
Year
2024
Role
End to end product design
Type
Mobile App
Kiwi is a mobile app designed to help people track and gradually reduce their vaping — without judgment.
The challenge wasn't just functional. Early research revealed that most existing tools used punitive language and rigid tracking — the kind that makes people feel like they're failing rather than improving.
The brief was to design something that felt supportive instead: an app that frames every small reduction as progress, not a deficit.
I focused on three things: simplified flows that remove friction from daily tracking, micro-interactions that reinforce a sense of forward motion, and a visual language — calm colors, clear hierarchy, measured use of feedback — that communicates trust rather than pressure. The result is a product that doesn't lecture. It listens.
Design Goals
The core tension was designing for a behavior people want to change but aren't always ready to confront. For someone trying to reduce their vaping, an app that counts and judges every session is the last thing that helps. The goals were clear: automate tracking to remove any friction from the daily habit, design flows simple enough to disappear into the routine, use micro-interactions to make every reduction feel like a win, and build a visual language — color, typography, feedback — that communicates calm and trust rather than pressure or guilt.
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